People love summer road trips.
Everyone loves stopping at McDonald's while they're on the road.
This summer we embarked on an epic road trip dotting the map with McDonald's along the way.
We recruited three social media creators to go on the road with us.
Not only were they complete strangers, they also didn't know what the destination was. Along the way, they collected clues that revealed not just the next stop, but the ultimate destination.
Slater, Stephanie and Joe told the story on their own social channels, while we documented the adventure for ours.
Agency: We Are Unlimited
Role: Creative Direction