For the launch of the new Buttermilk Crispy Tenders we enlisted the experts, Grandmas. Since they don't have to be stuck in the kitchen cooking awesome chicken, they can get back to their lives.
On social, we focused the creative to specific fast-food-lover segments, and reached them with topics they were familiar with.
We also brought grandma into snap ads, in first-in-class swipe ad, as well as additional, short quick hitting ads.
The result was a fun campaign, with a solid social focus and broadcast that tells the stories of what grandmas are up to now that the new BCT's are available.
Agency: We Are Unlimited
Role: Creative Direction