Hey. I’m Vic.
Group Creative Director at Allstate. People-first leader. 20+ years building integrated creative work across agencies and enterprise, from Leo Burnett and DDB to in-house brand leadership, with campaigns for Allstate, McDonald's, AT&T, PepsiCo, and others along the way.
Curiosity is how I operate. Always exploring new tools and technologies to modernize how teams work and how brands connect with culture.
This space is evolving. New vision, new work coming in 2026-27.
Say Hi →
HIGHLIGHTS
The Flip - Celebrating International Women's Day
For decades, 60% of McDonald's restaurants have been owned or operated by women. To recognize that legacy, the brand flipped its iconic “M” to a “W” at one location—from the roadside sign to in-store packaging.
Across the country, 100 female-owned restaurants adopted the rebrand on bags, cups, fry boxes, and tray liners. The flipped Golden Arches spread across late-night shows, social media, and mass media, amplifying awareness for International Women’s Day.
RECOGNITION
CANNES
Gold: PR- Excellence In PR- Corporate Social Responsibility
Silver: Outdoor- Ambient- Special Build
Bronze: Design- Special Editions & Promotion Packaging
Bronze: Brand Experience and Activation
Bronze: Outdoor- Ambient- Displays
Bronze: PR- Use of Events & Stunts
Shortlist: Design- Point -of Sale
Shortlist: Design- Spatial & Sculptural Installation and Experience
Shortlist: Brand Experience and Activation- Retail
Shortlist: Design- Brand Experience and Activation
Shortlist: Design- PR- Techniques
Shortlist: Media- Channels- Use of Stunt
D&AD
Yellow Pencil: Branding, Campaign Branding & Identity
Yellow Pencil: Branding, Brand Experience & Environments
Yellow Pencil: Branding, Logos
Graphite Pencil: Media, Use of Retail
Graphite Pencil: Graphic Design, Point of Sale
Wood Pencil: Media, Use of PR
CLIOS
Yellow Pencil: Branding, Campaign Branding & Identity
Gold: Integrated Campaign
Silver: Out of Home
Silver: Out of Home - Takeover
Bronze: Public Relations - Cause Related
Bronze: Public Relations - Special Event
Bronze: Public Relations - Brand Development
Shortlist: Public Relations - Corporate Image
LONDON INTERNATIONAL AWARDS
Gold: Point-of-Sale
Silver: Special Editions
Bronze: Retail
CHICAGO ADVERTISING FEDERATION
Silver: OOH & Ambient- Ambient- Installations
The Fries We Share
McDONALD'S / WE ARE UNLIMITED
For the first time ever, we gave people a way to share our iconic fries with anyone, anywhere. On social media, we asked people to tag loved ones with whom they would like to share fries during the holidays. We then surprised them with a one-of-a-kind card that transformed into a fry box, which their distant friends and family could fill at any McDonald’s.
SHORT FILM
RECOGNITION
ADDY’S
Chicago Addy’s 2019 Agency of the Year
Silver: Branded Content Entertainment-Non Broadcast
Silver: Social Media, Campaign
Szechuan Returns
McDONALD'S / WE ARE UNLIMITED
Here’s a story about listening to your audience—and a 20-year-old dipping sauce. When Rick and Morty revived interest in Szechuan Sauce, fans became obsessed. McDonald's responded with a Periscope livestream, surprising a few fans, then re-released limited batches nationwide.
Demand exploded—packets resold for thousands, and stores saw massive lines, traffic jams, and unrest.
All for a dipping sauce.
RECOGNITION
CANNES
Shortlist: Digital Craft- Content-
Cross-Channel Storytelling
ONE SHOW
Bronze Pencil: User Generated Content
WEBBYS
Finalist: Best Use of Earned Media
Finalist: Real-Time Response
EFFIES
Finalist: Brand Experience
Finalist: Engaged Community
Finalist: Restaurants
Finalist: Branded Content
Finalist: Carpe Diem, Products
The Village
APPAREL FOR A CAUSE / POP-UP WITH A PURPOSE
In partnership with Kareem Price x ShabbyFly Apparel, The Village is an apparel brand rooted in community impact. Each release and pop-up donates proceeds to local charities supporting education, child development, families, and the arts.
For Season One, proceeds supported Hephzibah Children’s Association, helping children thrive and families flourish through community-based programs, including Camp HepSIBah, which reunites separated siblings each summer.
The Shambow
McDONALD'S / WE ARE UNLIMITED
Winter can be gray, dull, and long. But each year, people look forward to the return of one McDonald's classic: the Shamrock Shake.
Using social listening, we identified a city deep in winter fatigue and delivered a bright antidote—a large-scale, shareable moment that fused optimism with the product.
Introducing Shambow, the Shamrock Shake rainbow.
RECOGNITION
ADDY’s
Chicago Addy’s 2019 Agency of the Year
Chicago
Silver: OOH & Ambient, Installation
Silver: OOH & Ambient, Event
Bronze: OOH & Ambient, Guerilla Marketing
District
Silver: OOH & Ambient, Event
Adweek - Ad of the Day