Hi, I'm Vic.

Group Creative Director at Allstate. People-first leader. 20+ years building integrated creative work across agencies and enterprise — from Leo Burnett and DDB to in-house brand leadership — with campaigns for McDonald's, AT&T, PepsiCo, and others along the way.

Curiosity is how I operate — always exploring new tools and technologies to modernize how teams work and how brands connect with culture. Right now, that means bringing generative AI and new workflows into creative practice.

This space is evolving — new vision, new work coming in 2026-27.


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