Hey, I’m Vic.
An award-winning creative leader and Group Creative Director at Allstate. I've spent 20+ years building 360º campaigns across agencies and enterprise, with standout runs at Leo Burnett and DDB before joining Allstate's in-house team.

While my background spans fully integrated work, I focus on digital, social, and PR-driven initiatives that connect brands to culture in real time. Today, I lead teams across design, social media, content development, and creative technology.

I came up through design and creative tech, and that foundation still shapes how I think and build.

Curiosity is my motor.

I'm constantly exploring new tools and AI to modernize workflows, elevate creative, and push teams forward. If you want to see what I've been up to, reach out and say hi.