Hey. I’m Vic.
Group Creative Director at Allstate. People-first leader. 20+ years building integrated creative work across agencies and enterprise, from Leo Burnett and DDB to in-house brand leadership, with campaigns for Allstate, McDonald's, AT&T, PepsiCo, and others along the way.
Curiosity is how I operate. Always exploring new tools and technologies to modernize how teams work and how brands connect with culture.
This space is evolving. New vision, new work coming in 2026-27.
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HIGHLIGHTS
The Flip - Celebrating International Women's Day
On International Women’s Day 2018, McDonald's flipped its iconic Golden Arches to celebrate women everywhere.
At one restaurant, every “M” became a “W,” from the sign outside to the packaging inside. Nationwide, 100 female owned locations joined with rebranded bags, cups, and more.
The flipped logo extended across social and digital, paired with stories of women across the company, driving widespread attention and elevating the moment into the cultural conversation.
RESULTS
1.6 billion impressions
#1 searched brand query on International Women’s Day
RECOGNITION
Cannes x10
One Show x17
London International Awards x3
D&AD x6
ADC x7
Clios x7
Effies x2
ADDY x10
AICP Next Awards x2
Webbys
The Fries We Share
McDONALD'S / WE ARE UNLIMITED
For the first time ever, we gave people a way to share our iconic fries with anyone, anywhere. On social media, we asked people to tag loved ones with whom they would like to share fries during the holidays. We then surprised them with a one-of-a-kind card that transformed into a fry box, which their distant friends and family could fill at any McDonald’s.
SHORT FILM
HOLIDAY ACTIVATION
RECOGNITION
ADDYs • 2x Silver
Szechuan Returns
McDONALD'S / WE ARE UNLIMITED
Here’s a story about listening to your audience—and a 20-year-old dipping sauce. When Rick and Morty revived interest in Szechuan Sauce, fans became obsessed. McDonald's responded with a Periscope livestream, surprising a few fans, then re-released limited batches nationwide.
Demand exploded—packets resold for thousands, and stores saw massive lines, traffic jams, and unrest.
All for a dipping sauce.
RESULTS
600 million impressions
200,000 livestream viewers
THE DRUM SOCIAL BUZZ AWARDS
Award: Best Use of Live Video
Finalist: Best Use of Twitter
Creativity
Time
Mashable
RECOGNITION
Cannes
One Show
Webbys x2
Effies x5
The Drum Social Buzz Awards x3
Agency Project of the Year
Global Creative Excellence Award
- McDonald’s x DDB
The Shambow
McDONALD'S / WE ARE UNLIMITED
Winter can be gray, dull, and long. But each year, people look forward to the return of one McDonald's classic: the Shamrock Shake.
Using social listening, we identified a city deep in winter fatigue and delivered a bright antidote—a large-scale, shareable moment that fused optimism with the product.
Introducing Shambow, the Shamrock Shake rainbow.
RECOGNITION
ADDY’s
Chicago Addy’s 2019 Agency of the Year
3x Silver
Bronze
Adweek - Ad of the Day