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Roy, The Burger Expert

McDONALD'S

To celebrate burger month, we wanted to unearth the biggest MickeyD's burger fan out there. Roy. 

He's a self-taught, burger expert and wants to share his knowledge with the world. Broadcasting from his burger-man-cave,
he breaks down all the burger know-how while giving you a chance to win free burgers for a year. Thats FREE with two E's. 



Unlimited™
Role: Creative Direction

 

THE MAN, THE MYTH, THE ROY

 

LESSON 1: BSL (BURGERS AS A SECOND LANGUAGE)

 

LESSON 2: ART OF THE SELFIE PORTRAIT

 

LESSON 3: SCIENCE BEHIND THE PERFECT BITE

 

LESSON 4: PSYCHOLOGY OF CRAVINGS