The Flip - Celebrating International Women's Day

On International Women’s Day 2018, McDonald's flipped its iconic Golden Arches to celebrate women everywhere.

At one restaurant, every “M” became a “W,” from the sign outside to the packaging inside. Nationwide, 100 female owned locations joined with rebranded bags, cups, and more.

The flipped logo extended across social and digital, paired with stories of women across the company, driving widespread attention and elevating the moment into the cultural conversation.

RESULTS

1.6 billion impressions
#1 searched brand query on International Women’s Day

RECOGNITION

Cannes x10
One Show x17
London International Awards x3
D&AD x6
ADC x7
Clios x7
Effies x2
ADDY x10
AICP Next Awards x2
Webbys