When you take the most fun kids can have with food, and take away stuff like artificial preservatives and add stuff like real fruit juice, you take something that’s already great and make it even better. And what you’re left with is pure goodness. And that’s when the fun really happens. Their smiles become your smiles, their joy becomes your joy, and the laughter you share is the purest expression of it all.
Agency: Leo Burnett
Role: Creative Lead, Art Direction