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Szechuan Returns

McDONALD'S

Here’s a story about doing right by your audience. And a story about a 20 year old dipping sauce. One day, out of the blue, cult TV show “Rick & Morty” called out a McDonald’s McNugget dipping sauce from two decades back. After the airing, the show’s fans lost their goddamned minds. Getting the sauce became their sole mission.  A dipping sauce. For McNuggets. After mixing up some Szechuan Sauce, we held a Periscope livestream event especially for the show’s fans and surprised three of them with this prized dipping sauce. Some of it sold it for up to $15,000. After this demand surged, so we brought limited quantities back, and guess what? The fans lost their goddamned minds again. Fans stormed McDonald’s across the country, causing traffic jams, massive lines and riots.
All for a dipping sauce. For McNuggets. 

We Are Unlimited™
Role: Creative Direction

 

CASE STUDY

 

ORIGINAL RICK & MORTY CLIP

 

LIVE STREAM SUPERCUT

 

RECOGNITION

CANNES
Shortlist: 
Digital Craft- Content-
Cross-Channel Storytelling


ONE SHOW
Bronze Pencil: 
User Generated Content

WEBBYS
Finalist:
Best Use of Earned Media
Finalist: Real-Time Response

EFFIES
Finalist:
Brand Experience
Finalist: Engaged Community
Finalist: Restaurants
Finalist: Branded Content
Finalist: Carpe Diem, Products

THE DRUM SOCIAL BUZZ AWARDS
Award: Best Use of Live Video
Finalist: Best Use of Twitter

UNLTD.
Agency Project of the Year
 

McDonald’s/DDB Worldwide
Global Creative Excellence Award
 

Creativity - Pick of the Day

Time 

Mashable