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Szechuan Returns

McDONALD'S

In April 2017, Rick himself called out for McDonald's 1998 Mulan Szechuan Sauce. The fans and the internet blew up with mentions and requests to bring the sauce back. From dozens of change.org petitions, to thousands of tweets and retweets, it was obvious, the fans demanded it.
So we brought it back, but not before we had some fun. 

Unlimited™
Role: Creative Direction

 

CASE STUDY

 

ORIGINAL RICK & MORTY CLIP

 

LIVE STREAM SUPERCUT

 

RECOGNITION

ONE SHOW

Bronze Pencil: User Generated Content
 Silver: Social Media Campaign - Chicago

WEBBYS

Finalist: Best Use of Earned Media
Finalist: Real-Time Response

EFFIES

Finalist: Brand Experience
Finalist: Engaged Community
Finalist: Restaurants
Finalist: Branded Content
Finalist: Carpe Diem, Products

THE DRUM SOCIAL BUZZ AWARDS
Award: Best Use of Live Video
Finalist: Best Use of Twitter

UNLTD.

Agency Project of the Year
 

McDonald’s/DDB Worldwide

Global Creative Excellence Award
 

Creativity - Pick of the Day

Time 

Mashable