The Fries We Share 

McDONALD'S / WE ARE UNLIMITED

For the first time ever, we gave people a way to share our iconic fries with anyone, anywhere. On social media, we asked people to tag loved ones with whom they would like to share fries during the holidays. We then surprised them with a one-of-a-kind card that transformed into a fry box, which their distant friends and family could fill at any McDonald’s.

SHORT FILM

HOLIDAY ACTIVATION

RECOGNITION

ADDYs • 2x Silver