The Shambow

McDONALD'S / WE ARE UNLIMITED

Winter can be gray, dull, and long. But each year, people look forward to the return of one McDonald's classic: the Shamrock Shake.

Using social listening, we identified a city deep in winter fatigue and delivered a bright antidote—a large-scale, shareable moment that fused optimism with the product.

Introducing Shambow, the Shamrock Shake rainbow.

RECOGNITION

ADDY’s
Chicago Addy’s 2019 Agency of the Year

3x Silver
Bronze

Adweek - Ad of the Day