m606_headers_bct_awards.jpg
 

Buttermilk Crispy Tenders

McDONALD'S

For the launch of the new Buttermilk Crispy Tenders we enlisted the experts, Grandmas. Since they don't have to be stuck in the kitchen cooking awesome chicken, they can get back to their lives.

On social, we focused the creative to specific fast-food-lover segments, and reached them with topics they were familiar with. 
We also brought grandma into snap ads, in first-in-class swipe ad, as well as additional, short quick hitting ads.

The result was a fun campaign, with a solid social focus and broadcast that tells the stories of what grandmas are up to now that the new BCT's are available.



Unlimited™
Role: Creative Direction

 

CASE STUDY

 

COMMERCIALS

Sunday Dinner, :30

 

FACEBOOK A1 SEGMENTING CREATIVE / CASE STUDY

 

FACEBOOK A1 SEGMENTING CREATIVE / CASE STUDY

 

BUTTERMILK CRISPY TENDERS RETURN

 

RECOGNITION

ADDY'S

Gold: Integrated Campaign - Chicago
 Silver: Social Media Campaign - Chicago
Silver: Integrated Campaign - District
Silver: Social Media Campaign - District

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Creativity
The Drum