Hi, I’m Vic.

I’m a Group Creative Director at Allstate and a multi-disciplinary designer and content creator.

In my 20-plus years in the ad industry, I've had the privilege of collaborating with some incredibly talented folks at top-notch agencies like Leo Burnett and DDB. Together, we've created award-winning, memorable work for iconic brands like McDonald's, AT&T, and Pepsico, to name a few.

My background, education, and passion will always be design. While crafting a compelling idea is priority number one, I firmly believe that its design should be equally well-thought-out and crafted. As an integrated creative director, I blend this love for design with my drive to lead teams across diverse campaigns, especially those centered on social media and activations. The aim will always be to share engaging, memorable, insight-driven stories that resonate.

Non-work stuff - fav album - “My Beautiful Dark Twisted Fantasy", fav podcast - Rewatchables, Chicago's history nerd, marathon runner, occasional street photographer, plantTok, burpee hater (but doer), Bourdain stan, and OG "This American Life" listener, dad to Lucas, husband to Mari. Any Q’s? Hit me up.

773.484.3174
method606@mac.com

Resume (pdf)

January 2020 - Present
Group Creative Director
Allstate - Chicago

March 2017 - January 2020
Creative Director / Group Creative Director
DDB / We Are Unlimited - Chicago

August 2014 -March 2017
Associate Creative Director
Leo Burnett - Chicago

March 2010 - August 2014
Senior Art Director
Leo Burnett - Chicago

May 2004 - March 2010
Senior Art Director
TribalDDB - Chicago

March 2001 - June 2003
Designer
Illinois Institute of Art - Chicago

AWARDS + RECOGNITION

Cannes
Gold  • Excellence In PR
Silver • Outdoor - Ambient Special Build
Bronze • Design - Special Editions & Promotion Packaging
Bronze • Brand Experience and Activation
Bronze • Outdoor - Ambient - Displays
Bronze • PR • Use of Events & Stunts

London International Awards
Gold • Point-of-Sale 
Silver • Special Editions
Bronze • Retail

D&AD
Yellow • Branding - Logos
Yellow • Branding - Brand Experience & Environments
Yellow • Branding - Campaign Branding & Identity
Graphite • Graphic Design - Point of Sale
Graphite • Media - Use of Retail
Wood • Media - Use of PR

One Show
Gold • Design | D06: Brand Installations
Gold • Design | D23: Out of Home - Single 
Gold • Print & Outdoor | R08: Promotional Items
Gold • Print & Outdoor | R14: Experiential & Installations - Single
Gold • Experiential & Immersive | G02: Brand Installations
Gold • Integrated | K01: Integrated Branding
Gold • Integrated | K03: Brand Transformation 
Silver • Public Relations | S05: Brand Voice 
Silver • Print & Outdoor | R09: P.O.P. & In-Store - Single 
Silver • Direct Marketing | F02: P.O.P. & In-Store
Silver • Experiential & Immersive | G01: Events & Competitions
Bronze • Public Relations | S02: Events & Experiential 
Bronze • Branded Entertainment - User-Generated Content

Webby
People’s Voice Winner: Best Event Activation 

EFFIES
Bronze • Corporate Reputation 

Art Director’s Club
Gold • Experiential Design – Installations 
Silver • Environmental Design – Retail 
Silver • Integrated – Branding Campaign 
Bronze • Out of Home – Point of Purchase
Bronze • Promotional Materials – Point of Purchase
Bronze • Spatial Design – Retail Design 
Merit • Packaging Design - Specialty Product 

Clios
Gold • Integrated Campaign
Silver • Out of Home
Silver • Out of Home - Takeover
Bronze • Public Relations - Cause Related
Bronze • Public Relations - Special Event
Bronze • Public Relations - Brand Development
Shortlist • Public Relations - Corporate Image

Addy
National • Gold • Social Media - Social Media Campaign
National • Silver • Campaign Online Interactive
National • Silver • Integrated  Campaign
District 6 • Gold • Advertising & Promotion
District 6 • Gold • Social Media
District 6 • Silver • Integrated
Chicago • Best of Category 
Chicago • Gold • Integrated Advertising Campaign)
Chicago • Gold • Advertising and Promotion
Chicago • Silver • Integrated Advertising Campaign
Chicago • Silver • Branded Content Entertainment
Chicago • Silver • Regional/National TVC
Chicago • Silver • Social Media, Campaign
Chicago • Silver • Social Media, Campaign
Chicago • Silver: OOH & Ambient, Event
Chicago • Silver • OOH & Ambient-Ambient- Installations
Chicago • Bronze: OOH & Ambient, Guerilla Marketing