m606_headers_srt.jpg

Drive-Thru Summer

McDONALD'S

People love summer road trips. And during those trips, we noticed a big part of it was stopping at McDonald's while they're on the road. So we embraced that culture and built off of it. Embarking on our own summer road trip, hitting some of America’s most interesting spots and unique McDonald's restaurants along the route. We recruited three social media creators to go on the road with us. Not only were they complete strangers, they also didn't know what the destination was. Along the way, they collected clues that revealed not just the next stop, but the ultimate destination. Slater, Stephanie and Joe told the story on their own social channels, while we documented the adventure for ours..



We Are Unlimited™
Role: Creative Direction

 

CASE STUDY

 

It Begins with the Drive-Thru - Intro

 

STOP 1: WE'VE LANDED IN ROSWELL, NM

 

STOP 2: TAKING IN THE VIEWS AT SEDONE

 

STOP 3: TAKE THE RISK OR LOSE THE CHANCE IN VEGAS

 

STOP 4: ESCAPE TO BIG BEAR LAKE

 

STOP 5: VISITING THE OLDEST McDONALD'S IN AMERICA

 

STOP 6: THE BIG PREMIER