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Drive-Thru Summer

McDONALD'S

People love summer road trips.
Everyone loves stopping at McDonald's while they're on the road.

This summer we embarked on an epic road trip dotting the map with McDonald's along the way. 
We recruited three social media creators to go on the road with us. Not only were they complete strangers, they also didn't know what the destination was. Along the way, they collected clues that revealed not just the next stop, but the ultimate destination. Slater, Stephanie and Joe told the story on their own social channels, while we documented the adventure
for ours.



Unlimited™
Role: Creative Direction

 

CASE STUDY

 

It Begins with the Drive-Thru - Intro

 

STOP 1: WE'VE LANDED IN ROSWELL, NM

 

STOP 2: TAKING IN THE VIEWS AT SEDONE

 

STOP 3: TAKE THE RISK OR LOSE THE CHANCE IN VEGAS

 

STOP 4: ESCAPE TO BIG BEAR LAKE

 

STOP 5: VISITING THE OLDEST McDONALD'S IN AMERICA

 

STOP 6: THE BIG PREMIER