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Ride

HARLEY-DAVIDSON

Harley Davidson is an international icon of toughness and  badassery. 
But to expand, the brand wanted to present itself to a larger, but curated audience. Gen X. We challenged those busy consumers to break free from everyday life by taking a moment for themselves. A moment of freedom, captured of course, on a Harley Davidson motorcycle. 

Leo Burnett
Role: Creative Lead, Art Direction

 

PRINT

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OUT OF HOME

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SOCIAL

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SITE REDESIGN

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