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Ride

HARLEY-DAVIDSON

The goal is to Refresh the H-D brand and reach out to Gen-Xers with one word in mind - Freedom. The goal was to present the brand to a new audience, challenge consumers to break free from everyday life and for those moments while on a Harley, be free. A call-to-action was created, rooted in Harley heritage and history. 

Leo Burnett
Role: Creative Lead, Art Direction

 

PRINT

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OUT OF HOME

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SOCIAL

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SITE REDESIGN

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