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The Flip
Celebrating International Women's Day

McDONALD'S

For decades now, 60% of McDonald’s have been owned or operated by women. So, in this important time in history, we did something to show our support for women in a way only this very democratic brand could do. At one restaurant, every M became a W, from the roadside sign outside to the packaging inside. Across the country, one hundred female-owned stores used rebranded bags, cups, fry boxes and tray liners. Late night shows. Social media mentions. Mass media. News of the flipped Arches spread was everywhere, helping bring wider awareness for International Women’s Day.

We Are Unlimited™
Role: Creative Direction

 

CASE STUDY

 

THE STORY OF PATRICIA

 

SIGN TIME LAPSE

 
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RECOGNITION

CANNES

Gold: PR- Excellence In PR- Corporate Social Responsibility
Silver: Outdoor- Ambient- Special Build
Bronze: Design- Special Editions & Promotion Packaging
Bronze: Brand Experience and Activation
Bronze: Outdoor- Ambient- Displays
Bronze: PR- Use of Events & Stunts
Shortlist: Design- Point -of Sale
Shortlist: Design- Spatial & Sculptural Installation and Experience
Shortlist: Brand Experience and Activation- Retail
Shortlist: Design- Brand Experience and Activation
Shortlist: Design- PR- Techniques
Shortlist: Media- Channels- Use of Stunt

D&AD

Yellow Pencil: Branding, Campaign Branding & Identity
Yellow Pencil: Branding, Brand Experience & Environments
Yellow Pencil: Branding, Logos
Graphite Pencil: Media, Use of Retail
Graphite Pencil: Graphic Design, Point of Sale
Wood Pencil: Media, Use of PR

CLIOS

Yellow Pencil: Branding, Campaign Branding & Identity
Gold: Integrated Campaign
Silver: Out of Home
Silver: Out of Home - Takeover
Bronze: Public Relations - Cause Related
Bronze: Public Relations - Special Event
Bronze: Public Relations - Brand Development
Shortlist: Public Relations - Corporate Image

LONDON INTERNATIONAL AWARDS

Gold: Point-of-Sale 
Silver: Special Editions
Bronze: Retail