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The Flip
Celebrating International Women's Day

McDONALD'S

Millions of women have chosen McDonald's to be a part of their story. The challenge: How do we break through the chatter to recognize and celebrate every woman on International Women's Day? By flipping the iconic golden arches to a "W" at 100 female-owned-and-operated store locations around the United States.

Unlimited™
Role: Creative Direction

 

CASE STUDY

 

THE STORY OF PATRICIA

 

SIGN TIME LAPSE

 
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RECOGNITION

D&AD

Yellow Pencil: Branding, Campaign Branding & Identity
Yellow Pencil: Branding, Brand Experience & Environments
Yellow Pencil: Branding, Logos
Graphite Pencil: Media, Use of Retail
Graphite Pencil: Graphic Design, Point of Sale
Wood Pencil: Media, Use of PR

 

CANNES

Gold: PR- Excellence In PR- Corporate Social Responsibility
Silver: Outdoor- Ambient- Special Build
Bronze: Design- Special Editions & Promotion Packaging
Bronze: Brand Experience and Activation
Bronze: Outdoor- Ambient- Displays
Bronze: PR- Use of Events & Stunts
Shortlist: Design- Point -of Sale
Shortlist: Design- Spatial & Sculptural Installation and Experience
Shortlist: Brand Experience and Activation- Retail
Shortlist: Design- Brand Experience and Activation
Shortlist: Design- PR- Techniques
Shortlist: Media- Channels- Use of Stunt