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Feel Good in the Feed

McDONALD'S SOCIAL

Over the past three years the brief we gave ourselves was simple:
Make McDonald’s cool again. 

In that time we’ve created literally thousands of pieces of content for campaigns, topical commentary and real-time culture.


We Are Unlimited™
Role: Creative Direction

 

Before / After

The task was to create a consistent look and feel throughout our content, while allowing each post to tell the story it needs.
The approach was to unify not uniform the content and utilize the style guide as a connective tissue that would flex depending on the idea of the post.

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Campaigns that Participate not Push.

When tasked with creating campaign work, first we look at the
social platforms and find ways to “hack” or flex them to bring the campaign idea to life.