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The Fries We Share 

McDONALD'S

For the first time ever, we gave people a way to share our iconic fries with anyone, anywhere. On social media, we asked people to tag loved ones with whom they would like to share fries during the holidays. We then surprised them with a one-of-a-kind card that transformed into a fry box, which their distant friends and family could fill at
any McDonald’s. 

Unlimited™
Role: Creative Direction

 

CASE STUDY

 

THE FRIES WE SHARE / BFF'S

 

HOLIDAY ACTIVATION

 

RECOGNITION

CHICAGO ADVERTISING FEDERATION

Silver: 
Branded Content Entertainment-Non Broadcast
Silver: Social Media, Campaign